Josef Frnka

UX Lead at Zone&Co, Sydney. 12 years building products at scale — from civic tech and mobility apps to enterprise SaaS and agentic AI. Leads teams, still ships design. Currently using AI across research, prototyping, and design workflow to move faster without losing judgment.

How I work with AI

Claude + Claude CodeOrchestrating agent workflows for design review, content generation, and prototype scaffolding. Most of my daily work is now agent-instrumented.

Dovetail AIResearch synthesis at speed — interviews processed, patterns surfaced, user journeys verified automatically. Weeks of analysis compressed to hours.

Figma AI + UX PilotGenerative exploration and rapid iteration in the design tool itself. I use AI to generate options faster, then apply judgment on what ships.

Human validationThe backlash against 'shipped without testing' AI designs is real. Knowing when AI output needs correction — and having the taste to catch it — is the differentiator.

Work history

May 2023 – present

UX Lead

Zone&Co · Sydney, Remote

Leading UX across a global product portfolio. Designed and launched Zoe — Zone&Co's agentic AI orchestration layer for enterprise finance teams.

2019 – 2023

Lead Product Designer / Product Owner

InfinetCloud (MyPay → Zone Employee Portal) · Remote

Full UX ownership of HR self-service platform across 4 years.

2017 – 2019

Project Lead / Senior Designer

Ackee · Prague

Led Bundestag, CityMove, and Kolofix projects.

2015 – 2017

UI/UX Designer

RIYO · Prague

2013 – 2015

Designer

HP (Hewlett-Packard) · Prague